Nike launched the United Aston Martin Kobe Bryant

Chen Shixin market observers believe that Nike has been in China's front line, second-tier cities to succeed, the next step is to consolidate the first and second tier market, continued deep into the three-and four-tier cities. Local sports brand stores by the number of four-tier cities to promote the performance of rapid growth, this nike air max 2009 strategy can effectively improve the international brand in China's growth. November of this year, Adidas announced the development of the next 5 years Greater roadmap 2015, Adidas will add 2,500 stores, mainly small and medium cities in China.

Nike released yesterday, reported the second quarter of fiscal 2011, as of November 30 this year, three months, Nike Greater China revenue 482 million, an increase of 20%.

Showed a profit, Nike footwear revenue for the quarter 264 million, an increase of 26%, apparel products revenue 191 million, an increase of 12%, sports equipment revenues 027 million U.S. dollars, an increase of 17%. From the profitability point of view, the Nike Greater China EBIT 174 million, an increase of 39%, six of Nike's global market, one of the highest growth rate in the year, the North American market to increase 24% year on year ranked II.

Nike Brand President Charlie Denson satisfied with this performance, he said, Nike, remained in the Chinese market share in the first place, the next few years may also continue to expand market share. Previously, Li Ning announced second quarter fiscal year 2011, total amount of orders calculated by the wholesale shipments fell over 6% last year, which makes the market next year, the prospects for the domestic sporting goods market to worry.

However, Charlie Denson said the Chinese consumers on the Nike basketball, football, running the product demand, China's vast market access and coverage area for Nike, there is a large room for growth, Nike will further develop the Chinese three-and four-wire performance of the market to maintain sustained growth. Nike filing shows good growth in nike air max 24-7 future orders, Greater China this year, December to April next year, the amount of orders shipped increased 18% year on year, excluding currency factors, an increase of 14% of order amount.

Nike fashion Basketball Shoes

 Nike creative director Eric Avar footwear design team led by Kobe Bryant with the "Black Mamba" presented at the Nike Zoom Kobe VI basketball shoe. The unique polyurethane imitation snake skin texture "bump" sizes, covered the entire upper surface to prevent wear and tear, and can accurately increase the wear resistance of a particular site. Before the end outside the Ministry of shoes engraved "Venomenon", highlights the deadly black nike air max 24-7 mamba venom.


"Kobe VI is a highly personalized shoes, with a strong 'Black Mamba'mark." Bryant said, "As always, we have used in the design of this shoe a lot of advanced technology, and strive to create a pair with excellent functional basketball shoes, from the appearance, I think you have never seen more than it overhangs the shoes. It I love the black mamba into a reality. "

"Bryant that the Black Mamba is the deadliest predators on Earth is one," Avar said: "This is his way to win in each match - accurate and fast."

Tailored to fit experience like

Bryant asked the designer to create a pair of excellent shoes fit degree. Nike in particular the adoption of innovative double-layer memory foam insoles, can be automatically adjusted according to the players foot shape to enhance the degree of fit to bring unique and tailored to fit like experience. Phylon midsole injection profile more in line with the foot shape to provide better cushioning effect; the heel and forefoot Nike Zoom air unit by adding to give the players of non-ordinary course comfort.

Kobe Bryant's arena in order to enhance the performance of the Nike design team follows the great success of the Nike Zoom Kobe V to help shape the low light. This year's new basketball shoes in the end reduce the thickness, so that the foot closer to the ground, improving stability and field comfort. Bryant wanted a running shoes or soccer shoes with a real low like basketball shoes to help low to help the new shoes are designed to meet their needs.

Nike Zoom Kobe VI adopted into the Nike Flywire technology and innovative three-layer upper design. The most inner layer is a mesh material covering the instep, middle with Flywire technology, is the outermost layer of polyurethane bump with the mesh material, the better to prevent wear and tear. Kobe series with Flywire upper used in the past compared to this unique structure can lead to more lightweight, more breathable, more comfortable foot experience.

To ensure the best grip, Nike Zoom Kobe VI with hard rubber outsole,inspired by the Black Mamba of the improved shoe sole patterns. Part of the Chinese version of the shoes also uses XDR (super wear-resistant rubber), an outdoor basketball court for the rough surface to provide lasting wear ability.

Perfect fusion of technology and art

nike air max 2009 team with Kobe Bryant in the birth of direct communication to ensure that the shoes will fit perfectly with their style of basketball.