The greater impact of Nike "center of gravity down"

Early May of this year, Adidas announced first quarter results, showing greater China sales fell 15%. This means that, on the one hand, originally known international brands for these first-line market has gradually become saturated; the other hand, they must be adjusted as soon as possible sales channels and product portfolio to a lower nike air max 24-7 consumption level reached the second and third tier cities, where instead of waiting for the natural increase in consumer spending.

UBS had before the second and third tier cities in mainland China, the price of footwear products conducted research and found that 170 to 250 range of footwear products, both to protect the company profits, but also make the local consumer acceptance, is the footwear the "perfect price" range. And when to spend 50 yuan for consumers will be able to buy Nike shoes, when domestic brands will go from here? Of course, due to the positioning of each brand and price are different, can not be generalized, Nike price, the specific impact of which will be bigger brand?

It seems some people in the industry, if Nike decided to lower the price of products sold in China, the average selling price is high, such as Li Ning and other domestic brands will bear the brunt of the short term are the most affected, because the second and third tier cities, some consumers may "switch" Nike.

It is worth noting that over the past few years, Li Ning is constantly raised the price, and now the average price of its footwear products are 300 yuan. A recent order will be displayed, Li Ning in 2010, three quarters of the price and footwear orders rose 11%. In addition, trends in the hands of the Chinese brand shoes KAPPA average of 370 yuan.

UBS Securities researcher Liangyu Chang said, "Nike cheap shoes on the expected impact of these brands the most obvious." He believes that when the domestic sports brand's marketing budget will be to determine the impact of this wave in their ability to hold on to an important factor. Some companies with limited marketing resources, is likely to be eliminated in this encounter.

However, Nike also has to enter the secondary and tertiary markets its own restrictions factors. Some domestic brand dealers, said, "is currently Deputy Anta, Li Ning and other brands of profit higher than the general agent of Nike to about 5 percentage points. For most small and medium-scale dealers, the same input, they would rather Agents more profitable domestic brands. "

Nike currently a distributor such as Belle, and do not necessarily have the market penetration to the second and third grade experience and strength.

It appears that Nike wants into China's secondary and tertiary markets, with the long-term need to take "second and third tier" of Anta, Pick grab the market, you need to do more than simple product launch.

Some industry vendors are also pointed out that if Nike can successfully penetrate the second and third tier cities, part of the brand image of domestic brands in general may be out of the market. In addition, the annual marketing budget of 3.5 billion -5 billion of medium and small brands in the country is unlikely with Nike, Li Ning, the nike air max 2010 companies compete. Despite the short term may hit hard, with a substantial marketing budget should be able to withstand the domestic brands, "reached the" low-end market, Nike.

Nike and the influx of Takahashi UC (Undercover) jointly launched GYAKUSOU series at Fall of 2010

Takahashi UC (Undercover) personality full of fashion sense combined with design simple but very stylish.

In the eyes of children, Superman and The Flash took a certain period of their childhood, two of their favorite cartoon characters in mind. Recently, wholesale air max 90  has a new product, the combination of Superman and The Flash cartoon image of the inspiration to design a new Nike shoes, which is the subject of shoes Superman and The Flash.

This shoe is Huarache TR Mid and Zoom air and other high-tech equipped with the Nike Zoom Huarache TR Mid combination of these two themes to create color and texture are distinctive shoes, regardless of shape or narrative are quite compelling.

And as with our trapeze, AW77 hoodie is multifaceted. If you only use it as an ordinary hoodie, you're wrong, and it's from a Nike youngest Nike Sportswear, may be it represents has a long history and brilliant achievements of the runners Heaven - Western Athletic Association (Athletics West), it is AW77. AW77 to the greatest degree of versatility to

meet you, weekdays exercise training arena of struggle and hard work, leisure outdoor activities dining shopping there ... ... it will be your all-powerful and good partners.

Flying the new Nike Sportswear AW77 Liu Xiang wore shirts with the Nike cap appeared Shanghai 993 stores, many fans of Liu Xiang and the Nike surrounded the scene. Distance and contact their idols, but also a big test of the latest 2010 AW77.

Liu Xiang in the day of the wholesale air max 24-7 event to share with everyone a lot of experience and his love, he, like people, like food, love to travel, love nature, love family. Liu Xiang more than a trapeze, not just sports stars and former world record holder, he has a multi-faceted character.

Nike (Nike) and the influx of Japanese famous brand Takahashi UC (Undercover) jointly launched Fall 2010 GYAKUSOU series, the Nike (Nike) and the Innovation and Technology

Nike Start the expansion of global retail marketing plan

According to "Los Angeles Times" reported that the world's largest sporting goods maker Nike Group (Nike) has launched a plan to expand the global retail market, opening the world within the next five years, 250-300 new stores.

The expansion plans include some time ago to open the Citadel Outlets in Los Angeles. This is Nike air max 24-7 's first in California 15 factories Guide. The company currently has 155 factories in America Guide.

According to a statement released by Nike introduced Nike's expansion plans included in the factory outlet malls in the Guide and Nike Town stores, and sales are usually in the high-end shopping malls to see the new and proprietary section.

Nike's Guide General North American plants, said Jeff Nichols, Citadel Outlets in the U.S. this year, Nike opened one of five Nike factories Guide. Guide the other four plants are located in Alabama, Washington, Northern California and Utah.

Nichols said: "Nike's global plan is to open in the next five years, hundreds of new stores, but we plan to open five annually in the U.S. factories Guide."

He said, Citadel's first Nike store has two floors of the factory direct sales stores.

Nichols said: "The Los Angeles factory direct sales stores and other shops is the biggest difference compared to the whole floor space is left to the women's and youth sportswear. Our factory direct sales stores to open in the two-story H & M next door, this location gives us a unique opportunity has never really owned a two-storey shops. "

Consumer Guide in the Nike factory, or buy Nike shoes Air Jordan series. Guide the plant from other retail stores sold the previous quarter delivery to discount merchandise. Guide stocking factory is casual wear, running wear, training equipment, sports equipment, football and basketball.

Now, the Nike Town store sales is to update the models of shoes and clothing. Nike consumers in New York City studio for the selection of shops --- NIKEiD shoes select custom colors and materials.

Nike retail sales as part of efforts to increase, the company recently renovated its Niketown in London, its size increased to about 3780 square meters, and an increase in a NIKEiD studio. A total of nike air max shoes 4 floors of the City of London Nike Nike Nike one of the largest city.

Nichols said, Citadel is also very large discount stores in the area, with a total area of about 1586 square nike air max meters, more than Nike stores average about 900 square meters of area is much greater.