Nike do anything before you consider our strengths, because we uphold the do anything, especially in corporate responsibility, particularly in such large-scale action, relying solely on one side, nike air max business or government, or NGO, are either do not do.
We each party to play to their strengths and play to their own resources to be able to reach everyone wants to achieve results. Speaking of Nike, a lot of people say it is sports, but when it comes to sports, a lot of people think Kobe is a big star, and Manchester United, Barcelona, and so such a big club, you said these are just a Nike sports competition advocacy, the But the real Nike, in particular our corporate responsibility, we in the advocacy and implementation of physical education in the people, especially disadvantaged youth development, sport can also can not be ignored.
Give a very small example, we in this project has been in China for many years before the flow of youth sports community projects, in this project, we focused on the characteristics of youth mobility, they face the difficulties of life in the city, we sports activities designed a very effective means of teaching experience, through changes in the form of physical activity, and child-centered change in the way of communication, so that these children experience the full experience of physical activity among basketball, learning to trust each other , learning to collaborate, communicate, communicate life skills that help them better face the future challenges.
In the affected areas, we see young people, schools are a serious blow to most of the children of trauma is not very deep, also took a hit, there are shadows. We feel that we should take Nike's strong Discount nike air max points, that is, concepts of exercise, the power to understand aspects of sports expertise to help these children, we and our international partners, and China's disaster relief project partners - China's poverty alleviation Foundation, in particular, to design a youth psychosocial programs, using sport as a means to help these kids out of the shadows.
Thursday, December 30, 2010
Tuesday, December 28, 2010
Explore Nike product innovation nine motivity
Nike's headquarters in Beaverton, Oregon City, the headquarters building is a named Mia? Graham (MiaHamm) architecture, Nike product innovation incubator - the "Innovation Kitchen" is located on the building of a layer. The real achievements of millions of dollars in the value of the Nike brand sports shoes Nike is in the kitchen, one interpretation of the Discount Nike Shoes legendary story. For the majority of visitors, and even the staff of most Nike Innovation Kitchen is a mysterious virgin. Because the design studio was filled with thousands of new athletic shoes, sports clothing design sketches Nike in the sports market is the one to lose ground weapon.
Although Nike is known for the spirit of rebellion, but it does not turn a blind eye to all the academic theory, ignored. Management guru Tom? Peters sonorous words: "do what you do best, outsource the rest" but was regarded as the golden rule of Nike, has been pursuing ever since. As we all know, Nike used "dumbbell" corporate structure, dumbbell at one end is the product research and innovation, the other side is the brand of integrated marketing, slender middle part is the product of manufacturing. This structure in China, dubbed the beauty of the devil figure.
When the U.S. business community to Peter Drucker (PeterF.Drucker) s will summarize the innovation, Professor painstaking homage to the law of the time, Nike seems to have assumed a dismissive look indifferent. Professor Drucker's most innovative, successful innovation in particular, are conscious, purposeful search for innovation opportunities, results, and opportunities exist only in the few cases. In a company or an industry there are four kinds of internal innovation opportunities: First, unexpected things, the second is inconsistency, that process needs three, four is the industry and market changes. In addition, the external business and intellectual and social fields, there are still 3 other innovative opportunities: First, demographic change, the second is the concept of change and the third is new knowledge.
When the Boston University School of Management Professor, Professor, Everett.Lord prominent academics, and competitive strategy at Harvard University, Senior Fellow, Anita? Mai Jiaen track proposed changes with the moving industry, the Nike is scoffed. Because as the world's dominant sporting goods Nike, it is the trajectory of the industry's chief painter of well-deserved. Mai Jiaen Nike in terms of the theory of Professor little significance.
Despite the innovation of Professor Drucker rules more or less product innovation in the Nike found similar trajectory, but Nike seems as Professor Drucker discusses innovation in Discount nike air max law proud of it " Innovation Kitchen "(InnovationKitchen) Design Studio, understatement and brooding, which in the posture that is only in the summary of Professor Drucker's innovative Nike law only.
Although Nike is known for the spirit of rebellion, but it does not turn a blind eye to all the academic theory, ignored. Management guru Tom? Peters sonorous words: "do what you do best, outsource the rest" but was regarded as the golden rule of Nike, has been pursuing ever since. As we all know, Nike used "dumbbell" corporate structure, dumbbell at one end is the product research and innovation, the other side is the brand of integrated marketing, slender middle part is the product of manufacturing. This structure in China, dubbed the beauty of the devil figure.
When the U.S. business community to Peter Drucker (PeterF.Drucker) s will summarize the innovation, Professor painstaking homage to the law of the time, Nike seems to have assumed a dismissive look indifferent. Professor Drucker's most innovative, successful innovation in particular, are conscious, purposeful search for innovation opportunities, results, and opportunities exist only in the few cases. In a company or an industry there are four kinds of internal innovation opportunities: First, unexpected things, the second is inconsistency, that process needs three, four is the industry and market changes. In addition, the external business and intellectual and social fields, there are still 3 other innovative opportunities: First, demographic change, the second is the concept of change and the third is new knowledge.
When the Boston University School of Management Professor, Professor, Everett.Lord prominent academics, and competitive strategy at Harvard University, Senior Fellow, Anita? Mai Jiaen track proposed changes with the moving industry, the Nike is scoffed. Because as the world's dominant sporting goods Nike, it is the trajectory of the industry's chief painter of well-deserved. Mai Jiaen Nike in terms of the theory of Professor little significance.
Despite the innovation of Professor Drucker rules more or less product innovation in the Nike found similar trajectory, but Nike seems as Professor Drucker discusses innovation in Discount nike air max law proud of it " Innovation Kitchen "(InnovationKitchen) Design Studio, understatement and brooding, which in the posture that is only in the summary of Professor Drucker's innovative Nike law only.
Monday, December 27, 2010
Nike mood
With the upcoming full stop in 2010, China has begun to describe the carefully written in 2011. No matter from which point of view, 2010 for China, is a gorgeous year. Slow growth in the global economy against the backdrop of the sudden emergence of the Chinese economy, continued to grow nike air max 2009, the economic value jumped to second in the world for the people across the country provides more opportunities. China further consolidated its position on the world stage, and due to the success of the Shanghai World Expo, which attracted hundreds of countries gathered in China. Moreover, China also continued to break the record number of technology areas, such as high iron and super computers.
Of course, the sports industry and sports culture, but also outstanding results in 2010 - China's sports industry is about 20% earnings growth, the output value of more than 30 billion U.S. dollars. 80% of which comes from the revenue-generating sports. Obviously, as the country continues to improve people's income, people start looking for newer and more interesting forms of entertainment. Meanwhile, more and more people begin to exercise and fitness as an important part of life. The success of the Guangzhou Asian Games and World Cup fever in China, so we can see that China is not only a personal love of sports participation in China's new Olympic sports culture after the interpretation, is as important as athletes and spectators The.
As the official World Cup sponsor Adidas personally felt the first time this tournament for the enthusiasm of the Chinese. We build for the World Cup boots, sportswear and football in China, selling; consumers to participate in our wide range of activities organized by the World Cup theme. The level of excitement for the World Cup in China is simply amazing. Even more impressive is that the Asian Games in Guangzhou, China, the status of the command, not only because of its capacity as host country, but also because Chinese athletes took home 199 gold medals, making China the eighth highest in the Asian Games Medals charts. In the future, we will see not only a sporting event in the world, more and more competitive country, it is a great concern to the world of national sports events.
For me personally, was an important year in 2010 - this is my transfer to mainland China from Hong Kong the first year. Looking to the future, Adidas in China have the opportunities and the broader market, prospects for the development of sports industry excites me.
Adidas is ready to go, and gradually realize the "Gateway 2015" strategy. With more fashionable and high-performance sports product development and the development of small and medium cities in China, we are constantly open up new business areas. At the same time, we will Taobao Mall Adidas to promote our new products. We expect to achieve and continue to strengthen our development of China and the Chinese people's health commitment. Cooperation with various groups, such as "sports opportunities" and the One Foundation, Adidas will also continue to assist social assistance and community development action: We will continue to raise funds internally, as this nike air max 24-7 year's Beijing Marathon to "RunforLove" charitable activities within the theme of the same. Beijing Marathon with our partnership with the next five years, it would be a good physical fitness to promote career opportunities in China. For Adidas, the "Gateway 2015" strategy to promote the Chinese way of life and the subsequent movement of the positive value of opening a new path. I hope that in 2011, whether it is for health or pleasure brought about by the competitive real passion for sports will continue in China, surging excitement!
Of course, the sports industry and sports culture, but also outstanding results in 2010 - China's sports industry is about 20% earnings growth, the output value of more than 30 billion U.S. dollars. 80% of which comes from the revenue-generating sports. Obviously, as the country continues to improve people's income, people start looking for newer and more interesting forms of entertainment. Meanwhile, more and more people begin to exercise and fitness as an important part of life. The success of the Guangzhou Asian Games and World Cup fever in China, so we can see that China is not only a personal love of sports participation in China's new Olympic sports culture after the interpretation, is as important as athletes and spectators The.
As the official World Cup sponsor Adidas personally felt the first time this tournament for the enthusiasm of the Chinese. We build for the World Cup boots, sportswear and football in China, selling; consumers to participate in our wide range of activities organized by the World Cup theme. The level of excitement for the World Cup in China is simply amazing. Even more impressive is that the Asian Games in Guangzhou, China, the status of the command, not only because of its capacity as host country, but also because Chinese athletes took home 199 gold medals, making China the eighth highest in the Asian Games Medals charts. In the future, we will see not only a sporting event in the world, more and more competitive country, it is a great concern to the world of national sports events.
For me personally, was an important year in 2010 - this is my transfer to mainland China from Hong Kong the first year. Looking to the future, Adidas in China have the opportunities and the broader market, prospects for the development of sports industry excites me.
Adidas is ready to go, and gradually realize the "Gateway 2015" strategy. With more fashionable and high-performance sports product development and the development of small and medium cities in China, we are constantly open up new business areas. At the same time, we will Taobao Mall Adidas to promote our new products. We expect to achieve and continue to strengthen our development of China and the Chinese people's health commitment. Cooperation with various groups, such as "sports opportunities" and the One Foundation, Adidas will also continue to assist social assistance and community development action: We will continue to raise funds internally, as this nike air max 24-7 year's Beijing Marathon to "RunforLove" charitable activities within the theme of the same. Beijing Marathon with our partnership with the next five years, it would be a good physical fitness to promote career opportunities in China. For Adidas, the "Gateway 2015" strategy to promote the Chinese way of life and the subsequent movement of the positive value of opening a new path. I hope that in 2011, whether it is for health or pleasure brought about by the competitive real passion for sports will continue in China, surging excitement!
Wednesday, December 22, 2010
Nike launched the United Aston Martin Kobe Bryant
Chen Shixin market observers believe that Nike has been in China's front line, second-tier cities to succeed, the next step is to consolidate the first and second tier market, continued deep into the three-and four-tier cities. Local sports brand stores by the number of four-tier cities to promote the performance of rapid growth, this nike air max 2009 strategy can effectively improve the international brand in China's growth. November of this year, Adidas announced the development of the next 5 years Greater roadmap 2015, Adidas will add 2,500 stores, mainly small and medium cities in China.
Nike released yesterday, reported the second quarter of fiscal 2011, as of November 30 this year, three months, Nike Greater China revenue 482 million, an increase of 20%.
Showed a profit, Nike footwear revenue for the quarter 264 million, an increase of 26%, apparel products revenue 191 million, an increase of 12%, sports equipment revenues 027 million U.S. dollars, an increase of 17%. From the profitability point of view, the Nike Greater China EBIT 174 million, an increase of 39%, six of Nike's global market, one of the highest growth rate in the year, the North American market to increase 24% year on year ranked II.
Nike Brand President Charlie Denson satisfied with this performance, he said, Nike, remained in the Chinese market share in the first place, the next few years may also continue to expand market share. Previously, Li Ning announced second quarter fiscal year 2011, total amount of orders calculated by the wholesale shipments fell over 6% last year, which makes the market next year, the prospects for the domestic sporting goods market to worry.
However, Charlie Denson said the Chinese consumers on the Nike basketball, football, running the product demand, China's vast market access and coverage area for Nike, there is a large room for growth, Nike will further develop the Chinese three-and four-wire performance of the market to maintain sustained growth. Nike filing shows good growth in nike air max 24-7 future orders, Greater China this year, December to April next year, the amount of orders shipped increased 18% year on year, excluding currency factors, an increase of 14% of order amount.
Nike released yesterday, reported the second quarter of fiscal 2011, as of November 30 this year, three months, Nike Greater China revenue 482 million, an increase of 20%.
Showed a profit, Nike footwear revenue for the quarter 264 million, an increase of 26%, apparel products revenue 191 million, an increase of 12%, sports equipment revenues 027 million U.S. dollars, an increase of 17%. From the profitability point of view, the Nike Greater China EBIT 174 million, an increase of 39%, six of Nike's global market, one of the highest growth rate in the year, the North American market to increase 24% year on year ranked II.
Nike Brand President Charlie Denson satisfied with this performance, he said, Nike, remained in the Chinese market share in the first place, the next few years may also continue to expand market share. Previously, Li Ning announced second quarter fiscal year 2011, total amount of orders calculated by the wholesale shipments fell over 6% last year, which makes the market next year, the prospects for the domestic sporting goods market to worry.
However, Charlie Denson said the Chinese consumers on the Nike basketball, football, running the product demand, China's vast market access and coverage area for Nike, there is a large room for growth, Nike will further develop the Chinese three-and four-wire performance of the market to maintain sustained growth. Nike filing shows good growth in nike air max 24-7 future orders, Greater China this year, December to April next year, the amount of orders shipped increased 18% year on year, excluding currency factors, an increase of 14% of order amount.
Monday, December 20, 2010
Nike Corporate culture inspired glow
What is innovation, a new combination of old elements. When the combination has yet to find new people to learn from it. Nike is no taboo about its business development process of the German brand Adidas learning and follow suit. On the running shoes market, Adidas has long been practiced in Discount Nike Shoes market strategy, the production of a variety of shoes, fashionable models, in major sports competitions for athletes wear with company logo products, and continuously upgrading the product. Nike, the German method of operation big big move over to apply, that is, justifiably take a shortcut, the company gained rapid development. But Nike did not follow in the product design itself, the Germans, Nike confident that the design of its self-developed product is worthy of reference by Germany's Adidas.
Driving force for five: corporate culture, full of inspiration Nike co-founder of Knight and Bowerman two early in the morning put the "sport, free and easy, free movement of the spirit" as the core of Nike's unique culture, and spared no effort to promote and implementation. Knight claims behavior should be standardized within the system, thought should be free to manage outside. Nike's business is like an earthly paradise, forest lake, there are flowers, there are also bridges and winding paths, jogging trails are also super football. Bennett suggests that work should be as free Discount nike air max as at home. Especially in product design seminar, you can already see the subtle, you can fuss and even diametrically opposed. Nike also continue to encourage the designers to find inspiration from all areas, and from time to time in accordance with the needs designers to arrange holiday travel around the world to draw inspiration. From the Irish-style building, to the family of Stradivari violin made on the arc line, all-encompassing.
Deng Yaping (Quanzhou) Shoes Co., Ltd general manager Zhang said that even if the claim that the best R & D Anta and Sam Hing has to admit that "technology is weak." And most corporate R & D are in the "inclusive" of the imitation stage, "a good pair of designer shoes, open style look, slightly altered to become their own products." Zhang said, "China is now the competition level is relatively low. " Personnel, funds in place as the convoy of Nike product innovation powerDriving force behind the four: a positive follow, shortcuts ahead.
Driving force for five: corporate culture, full of inspiration Nike co-founder of Knight and Bowerman two early in the morning put the "sport, free and easy, free movement of the spirit" as the core of Nike's unique culture, and spared no effort to promote and implementation. Knight claims behavior should be standardized within the system, thought should be free to manage outside. Nike's business is like an earthly paradise, forest lake, there are flowers, there are also bridges and winding paths, jogging trails are also super football. Bennett suggests that work should be as free Discount nike air max as at home. Especially in product design seminar, you can already see the subtle, you can fuss and even diametrically opposed. Nike also continue to encourage the designers to find inspiration from all areas, and from time to time in accordance with the needs designers to arrange holiday travel around the world to draw inspiration. From the Irish-style building, to the family of Stradivari violin made on the arc line, all-encompassing.
Deng Yaping (Quanzhou) Shoes Co., Ltd general manager Zhang said that even if the claim that the best R & D Anta and Sam Hing has to admit that "technology is weak." And most corporate R & D are in the "inclusive" of the imitation stage, "a good pair of designer shoes, open style look, slightly altered to become their own products." Zhang said, "China is now the competition level is relatively low. " Personnel, funds in place as the convoy of Nike product innovation powerDriving force behind the four: a positive follow, shortcuts ahead.
Tuesday, December 14, 2010
Nike specially launched two types of Kobe Bryan's signature shoes
"Hornets Draft Day / Draft Day Hornets " design philosophy is to pay tribute to the Charlotte Hornets, is what they will be Kobe in 1996? Bryant (Kobe Bryant) recruited directly from high school in one fell swoop to the command. NIKE has been previously introduced for this special two Kobe Bryan's signature masterpiece, This time they turn eyes locked in Nike Air Force 25 Low Low help on.
With the Nike Zoom Kobe IV and Kobe V of the "Hornets Draft Day / Draft Day Hornets " compared to this pair of shoes is the overall war on white base, and to play mixed leather and mesh create. In the standard hook with black trim, tongue and the bottom mark, but also well-decorated a little green for contrast, and finally purple and white lace transparent outsole, such as the finishing touch for this brilliant masterpiece Draw a perfect finish.
"Hornets Draft Day / Draft Day Hornets" design philosophy is to pay tribute to the Charlotte Hornets, is what they will be Kobe in 1996? Bryant (Kobe Bryant) recruited directly from high school in one fell swoop to the command. NIKE has been previously introduced for this special two Kobe Bryan's signature masterpiece, This time they turn eyes locked in Nike Air Force 25 Low Low help on.
With the Nike Zoom Kobe IV and Kobe V of the "Hornets Draft Day / Draft Day Hornets" compared to this pair of shoes is the overall war on white base, and to play mixed leather and mesh create. In the standard hook with black trim, tongue and the bottom mark, but also well-decorated a little green for contrast, and finally purple and white lace transparent outsole, such as the finishing touch for this brilliant masterpiece draw a perfect finish.
Nike Hyperdunk Low Low to help, "Steve? Nash / Steve Nash" the road version has also been officially unveiled. As shown, this pair of Nike Hyperdunk Low Low to help, "Steve? Nash / Steve Nash" home away from home edition version used with the foregoing case of the opposite color, the black leather uppers to create a whole system, and purple costume orange fly line design, and Phoenix fight so away team shirt yang contrast, but again truth. Another Aspect of the shoe that is black / orange spots in the end, then end with a big purple for air max 90 contrast. Other noteworthy features include: standard orange trim hook, hook standard purple, purple lining, black / orange laces, heels, also carved on Steve? Nash (Steve Nash) unique personalized signs.
Nike Hyperdunk Low Low to help, "Steve? Nash / Steve Nash" the road version has also been officially unveiled. As shown, this pair of Nike Hyperdunk Low Low to help, "Steve? Nash / Steve Nash" home away from home edition version used with the foregoing case of the opposite color, the black leather uppers to create a whole system, and purple costume orange fly line design, and Phoenix fight so away team shirt yang contrast, but again nike air max 90 truth. Another Aspect of the shoe that is black / orange spots in the end, then end with a big purple for contrast. Other noteworthy features include: standard orange trim hook, hook standard purple, purple lining, black / orange laces, heels, also carved on Steve? Nash (Steve Nash) unique personalized signs.
With the Nike Zoom Kobe IV and Kobe V of the "Hornets Draft Day / Draft Day Hornets " compared to this pair of shoes is the overall war on white base, and to play mixed leather and mesh create. In the standard hook with black trim, tongue and the bottom mark, but also well-decorated a little green for contrast, and finally purple and white lace transparent outsole, such as the finishing touch for this brilliant masterpiece Draw a perfect finish.
"Hornets Draft Day / Draft Day Hornets" design philosophy is to pay tribute to the Charlotte Hornets, is what they will be Kobe in 1996? Bryant (Kobe Bryant) recruited directly from high school in one fell swoop to the command. NIKE has been previously introduced for this special two Kobe Bryan's signature masterpiece, This time they turn eyes locked in Nike Air Force 25 Low Low help on.
With the Nike Zoom Kobe IV and Kobe V of the "Hornets Draft Day / Draft Day Hornets" compared to this pair of shoes is the overall war on white base, and to play mixed leather and mesh create. In the standard hook with black trim, tongue and the bottom mark, but also well-decorated a little green for contrast, and finally purple and white lace transparent outsole, such as the finishing touch for this brilliant masterpiece draw a perfect finish.
Nike Hyperdunk Low Low to help, "Steve? Nash / Steve Nash" the road version has also been officially unveiled. As shown, this pair of Nike Hyperdunk Low Low to help, "Steve? Nash / Steve Nash" home away from home edition version used with the foregoing case of the opposite color, the black leather uppers to create a whole system, and purple costume orange fly line design, and Phoenix fight so away team shirt yang contrast, but again truth. Another Aspect of the shoe that is black / orange spots in the end, then end with a big purple for air max 90 contrast. Other noteworthy features include: standard orange trim hook, hook standard purple, purple lining, black / orange laces, heels, also carved on Steve? Nash (Steve Nash) unique personalized signs.
Nike Hyperdunk Low Low to help, "Steve? Nash / Steve Nash" the road version has also been officially unveiled. As shown, this pair of Nike Hyperdunk Low Low to help, "Steve? Nash / Steve Nash" home away from home edition version used with the foregoing case of the opposite color, the black leather uppers to create a whole system, and purple costume orange fly line design, and Phoenix fight so away team shirt yang contrast, but again nike air max 90 truth. Another Aspect of the shoe that is black / orange spots in the end, then end with a big purple for contrast. Other noteworthy features include: standard orange trim hook, hook standard purple, purple lining, black / orange laces, heels, also carved on Steve? Nash (Steve Nash) unique personalized signs.
Nike fashion Basketball Shoes
Nike creative director Eric Avar footwear design team led by Kobe Bryant with the "Black Mamba" presented at the Nike Zoom Kobe VI basketball shoe. The unique polyurethane imitation snake skin texture "bump" sizes, covered the entire upper surface to prevent wear and tear, and can accurately increase the wear resistance of a particular site. Before the end outside the Ministry of shoes engraved "Venomenon", highlights the deadly black nike air max 24-7 mamba venom.
"Kobe VI is a highly personalized shoes, with a strong 'Black Mamba'mark." Bryant said, "As always, we have used in the design of this shoe a lot of advanced technology, and strive to create a pair with excellent functional basketball shoes, from the appearance, I think you have never seen more than it overhangs the shoes. It I love the black mamba into a reality. "
"Bryant that the Black Mamba is the deadliest predators on Earth is one," Avar said: "This is his way to win in each match - accurate and fast."
Tailored to fit experience like
Bryant asked the designer to create a pair of excellent shoes fit degree. Nike in particular the adoption of innovative double-layer memory foam insoles, can be automatically adjusted according to the players foot shape to enhance the degree of fit to bring unique and tailored to fit like experience. Phylon midsole injection profile more in line with the foot shape to provide better cushioning effect; the heel and forefoot Nike Zoom air unit by adding to give the players of non-ordinary course comfort.
Kobe Bryant's arena in order to enhance the performance of the Nike design team follows the great success of the Nike Zoom Kobe V to help shape the low light. This year's new basketball shoes in the end reduce the thickness, so that the foot closer to the ground, improving stability and field comfort. Bryant wanted a running shoes or soccer shoes with a real low like basketball shoes to help low to help the new shoes are designed to meet their needs.
Nike Zoom Kobe VI adopted into the Nike Flywire technology and innovative three-layer upper design. The most inner layer is a mesh material covering the instep, middle with Flywire technology, is the outermost layer of polyurethane bump with the mesh material, the better to prevent wear and tear. Kobe series with Flywire upper used in the past compared to this unique structure can lead to more lightweight, more breathable, more comfortable foot experience.
To ensure the best grip, Nike Zoom Kobe VI with hard rubber outsole,inspired by the Black Mamba of the improved shoe sole patterns. Part of the Chinese version of the shoes also uses XDR (super wear-resistant rubber), an outdoor basketball court for the rough surface to provide lasting wear ability.
Perfect fusion of technology and art
nike air max 2009 team with Kobe Bryant in the birth of direct communication to ensure that the shoes will fit perfectly with their style of basketball.
"Kobe VI is a highly personalized shoes, with a strong 'Black Mamba'mark." Bryant said, "As always, we have used in the design of this shoe a lot of advanced technology, and strive to create a pair with excellent functional basketball shoes, from the appearance, I think you have never seen more than it overhangs the shoes. It I love the black mamba into a reality. "
"Bryant that the Black Mamba is the deadliest predators on Earth is one," Avar said: "This is his way to win in each match - accurate and fast."
Tailored to fit experience like
Bryant asked the designer to create a pair of excellent shoes fit degree. Nike in particular the adoption of innovative double-layer memory foam insoles, can be automatically adjusted according to the players foot shape to enhance the degree of fit to bring unique and tailored to fit like experience. Phylon midsole injection profile more in line with the foot shape to provide better cushioning effect; the heel and forefoot Nike Zoom air unit by adding to give the players of non-ordinary course comfort.
Kobe Bryant's arena in order to enhance the performance of the Nike design team follows the great success of the Nike Zoom Kobe V to help shape the low light. This year's new basketball shoes in the end reduce the thickness, so that the foot closer to the ground, improving stability and field comfort. Bryant wanted a running shoes or soccer shoes with a real low like basketball shoes to help low to help the new shoes are designed to meet their needs.
Nike Zoom Kobe VI adopted into the Nike Flywire technology and innovative three-layer upper design. The most inner layer is a mesh material covering the instep, middle with Flywire technology, is the outermost layer of polyurethane bump with the mesh material, the better to prevent wear and tear. Kobe series with Flywire upper used in the past compared to this unique structure can lead to more lightweight, more breathable, more comfortable foot experience.
To ensure the best grip, Nike Zoom Kobe VI with hard rubber outsole,inspired by the Black Mamba of the improved shoe sole patterns. Part of the Chinese version of the shoes also uses XDR (super wear-resistant rubber), an outdoor basketball court for the rough surface to provide lasting wear ability.
Perfect fusion of technology and art
nike air max 2009 team with Kobe Bryant in the birth of direct communication to ensure that the shoes will fit perfectly with their style of basketball.
Friday, December 10, 2010
Nike Women's Training Series fashion Shoes
After a lapse of twenty-four year, Nike Women's Training launched Air Max Trainer One, this pair of training shoes and the Nike Air Trainer heritage of classic design elements, but the characteristics of the training for women has improved: from the quick conversion, the moment the outbreak to the stable running, and even completely still, this nike air max 24-7 shoe can meet all your training needs.
Imagine: Williams (Serena Williams) doing side jump squats, squatting straddle jump, push-ups and one leg raised when the actions of the explosive.
U.S. Women's goalkeeper Hope Solomon (Hope Solo) in turn one leg squat to do side lunges, for feet bouncing, flat stretch when Fu Shen and prone to sweat.
July 2 hearing the fall of 2010 Nike Women's Training Series, threw himself into training for women to provide support. Air Max Trainer One is the classic Nike Air Trainer training shoes, women's special funds, this shoe makes you no matter what kind of training can move naturally, and to help strengthen and support your feet and body.
In 1986, Nike's young designers Tinker Hatfield to John McEnroe (John McEnroe) (U.S. tennis star, won a total of 77 ATP Tour singles titles and 71 Doubles Champion) a pair of "integrated training shoes," the prototype, which he is developing a sports shoes. This pair of training shoes design concepts to meet the daily training, weight training, are light running and other training needs. Nike Air Trainer lit the advent of the concept of integrated training. McEnroe then completely ignored clear instructions, wearing strange appearance of this pair of sports shoes to the court, in just a few months, won his first match, and after the season in all competitions have refused to wear any other sports shoes.
Air Max Trainer One added a cushion, plus football and baseball star Bo Jackson amphibious exercise (Bo Jackson) excellence in 1987, Nike Air Trainer for the training of the significance of the changes brought shocking.
Snowboard half-pipe champion Gretchen Bleiler absorbed after completion of a single point, the positioning kicks, as well as action from the climbers squatting action transferred the case.
Studies have shown that exercise can stimulate the foot's natural to strengthen the foot muscles and foot muscles more active chain. Has a strong foot means has strong legs, thighs, hips ... which has a strong body.
Air Max Trainer One use of women-only training shoes, women shoe last, the training and re-create for women, more nike air max stickers and safely. Lightweight upper with distinctive color patterns, while retaining the original classic models of training shoes, foot protection system can be adjusted to bring the support effect. The window air cushion heel increased wearing comfort, and can play against the impact of increased cushioning effect. Training shoes with the Nike DiamondFLX outsole technology, micro-diamond-shaped grooves provide flexibility in many directions, so that a more natural foot movement to make training more effective.
Imagine: Williams (Serena Williams) doing side jump squats, squatting straddle jump, push-ups and one leg raised when the actions of the explosive.
U.S. Women's goalkeeper Hope Solomon (Hope Solo) in turn one leg squat to do side lunges, for feet bouncing, flat stretch when Fu Shen and prone to sweat.
July 2 hearing the fall of 2010 Nike Women's Training Series, threw himself into training for women to provide support. Air Max Trainer One is the classic Nike Air Trainer training shoes, women's special funds, this shoe makes you no matter what kind of training can move naturally, and to help strengthen and support your feet and body.
In 1986, Nike's young designers Tinker Hatfield to John McEnroe (John McEnroe) (U.S. tennis star, won a total of 77 ATP Tour singles titles and 71 Doubles Champion) a pair of "integrated training shoes," the prototype, which he is developing a sports shoes. This pair of training shoes design concepts to meet the daily training, weight training, are light running and other training needs. Nike Air Trainer lit the advent of the concept of integrated training. McEnroe then completely ignored clear instructions, wearing strange appearance of this pair of sports shoes to the court, in just a few months, won his first match, and after the season in all competitions have refused to wear any other sports shoes.
Air Max Trainer One added a cushion, plus football and baseball star Bo Jackson amphibious exercise (Bo Jackson) excellence in 1987, Nike Air Trainer for the training of the significance of the changes brought shocking.
Snowboard half-pipe champion Gretchen Bleiler absorbed after completion of a single point, the positioning kicks, as well as action from the climbers squatting action transferred the case.
Studies have shown that exercise can stimulate the foot's natural to strengthen the foot muscles and foot muscles more active chain. Has a strong foot means has strong legs, thighs, hips ... which has a strong body.
Air Max Trainer One use of women-only training shoes, women shoe last, the training and re-create for women, more nike air max stickers and safely. Lightweight upper with distinctive color patterns, while retaining the original classic models of training shoes, foot protection system can be adjusted to bring the support effect. The window air cushion heel increased wearing comfort, and can play against the impact of increased cushioning effect. Training shoes with the Nike DiamondFLX outsole technology, micro-diamond-shaped grooves provide flexibility in many directions, so that a more natural foot movement to make training more effective.
Thursday, December 9, 2010
Windrunner：the latest product of Nike Sportswear
Windrunner Nike "NSW" (Nike Sportswear) one of the classic products, but this season the longer section is the Nike Sportswear Windrunner latest attempt: use of pure color with a pearl-colored; at the waist and hem rubber band then played a home modification can be based on individual preferences to shrink adjustment, plus a dual-slider design, and her total Cheap Nike Shoes weight is only 38G, the light and elegant sense of performance to the extreme.
AW77 sportswear line, the classic design of re-innovation, with the proportion of the original models to increase the modern design elements, "Western Track and Field Association" logo will be present in the season, the new compound Fleece, laser cutting to reduce friction place seam adhesive, in addition, it has added waterproof zipper design.
Raceback vest series, simple design, integration of high-tech feel of the fabric, Dri-FIT fabric with fast wicking patent the use of elastic knitted fabric flowers, making this section vests both good sense and Release and Relax, and good stretching, and then fight two-color design is to avoid the monotony of solid color brings a sense, even more fashionable.
Nike basketball championship battle ignited two days of 14 hours of basketball carnival
Summer capital, not just a basketball banquet, special musical performances are more cool High earthshaking, world-renowned New York DJ Clark Kent will bring a shock to all the players an unparalleled experience
Rushed to join the unprecedented summer basketball feast it, accept the Nike site guidance of professional basketball coach, stop playing video games, casual by your NikeiD, and the dream of Nike products on-site delivery, so you will not need tickets Basketball has a carnival-like experience.
From mainland China, Hong Kong and Taiwan will gather in the basketball capital of the elite young, to defend their air max 24-7 honor fighting in basketball, Nike China's national team and many sports stars will also join the festivities coming out of the basketball event
Raceback vest series, simple design, integration of high-tech feel of the fabric, Dri-FIT fabric with fast wicking patent the use of elastic knitted fabric flowers, making this section vests both good sense and Release and Relax, and good stretching, and then fight two-color design is to avoid the monotony of solid color brings a sense, even more fashionable.
Nike basketball championship battle ignited two days of 14 hours of basketball carnival
Summer capital, not just a basketball banquet, special musical performances are more cool High earthshaking, world-renowned New York DJ Clark Kent will bring a shock to all the players an unparalleled experience
Rushed to join the unprecedented summer basketball feast it, accept the Nike site guidance of professional basketball coach, stop playing video games, casual by your NikeiD, and the dream of Nike products on-site delivery, so you will not need tickets Basketball has a carnival-like experience.
From mainland China, Hong Kong and Taiwan will gather in the basketball capital of the elite young, to defend their air max 24-7 honor fighting in basketball, Nike China's national team and many sports stars will also join the festivities coming out of the basketball event
Tuesday, December 7, 2010
The greater impact of Nike "center of gravity down"
Early May of this year, Adidas announced first quarter results, showing greater China sales fell 15%. This means that, on the one hand, originally known international brands for these first-line market has gradually become saturated; the other hand, they must be adjusted as soon as possible sales channels and product portfolio to a lower nike air max 24-7 consumption level reached the second and third tier cities, where instead of waiting for the natural increase in consumer spending.
UBS had before the second and third tier cities in mainland China, the price of footwear products conducted research and found that 170 to 250 range of footwear products, both to protect the company profits, but also make the local consumer acceptance, is the footwear the "perfect price" range. And when to spend 50 yuan for consumers will be able to buy Nike shoes, when domestic brands will go from here? Of course, due to the positioning of each brand and price are different, can not be generalized, Nike price, the specific impact of which will be bigger brand?
It seems some people in the industry, if Nike decided to lower the price of products sold in China, the average selling price is high, such as Li Ning and other domestic brands will bear the brunt of the short term are the most affected, because the second and third tier cities, some consumers may "switch" Nike.
It is worth noting that over the past few years, Li Ning is constantly raised the price, and now the average price of its footwear products are 300 yuan. A recent order will be displayed, Li Ning in 2010, three quarters of the price and footwear orders rose 11%. In addition, trends in the hands of the Chinese brand shoes KAPPA average of 370 yuan.
UBS Securities researcher Liangyu Chang said, "Nike cheap shoes on the expected impact of these brands the most obvious." He believes that when the domestic sports brand's marketing budget will be to determine the impact of this wave in their ability to hold on to an important factor. Some companies with limited marketing resources, is likely to be eliminated in this encounter.
However, Nike also has to enter the secondary and tertiary markets its own restrictions factors. Some domestic brand dealers, said, "is currently Deputy Anta, Li Ning and other brands of profit higher than the general agent of Nike to about 5 percentage points. For most small and medium-scale dealers, the same input, they would rather Agents more profitable domestic brands. "
Nike currently a distributor such as Belle, and do not necessarily have the market penetration to the second and third grade experience and strength.
It appears that Nike wants into China's secondary and tertiary markets, with the long-term need to take "second and third tier" of Anta, Pick grab the market, you need to do more than simple product launch.
Some industry vendors are also pointed out that if Nike can successfully penetrate the second and third tier cities, part of the brand image of domestic brands in general may be out of the market. In addition, the annual marketing budget of 3.5 billion -5 billion of medium and small brands in the country is unlikely with Nike, Li Ning, the nike air max 2010 companies compete. Despite the short term may hit hard, with a substantial marketing budget should be able to withstand the domestic brands, "reached the" low-end market, Nike.
UBS had before the second and third tier cities in mainland China, the price of footwear products conducted research and found that 170 to 250 range of footwear products, both to protect the company profits, but also make the local consumer acceptance, is the footwear the "perfect price" range. And when to spend 50 yuan for consumers will be able to buy Nike shoes, when domestic brands will go from here? Of course, due to the positioning of each brand and price are different, can not be generalized, Nike price, the specific impact of which will be bigger brand?
It seems some people in the industry, if Nike decided to lower the price of products sold in China, the average selling price is high, such as Li Ning and other domestic brands will bear the brunt of the short term are the most affected, because the second and third tier cities, some consumers may "switch" Nike.
It is worth noting that over the past few years, Li Ning is constantly raised the price, and now the average price of its footwear products are 300 yuan. A recent order will be displayed, Li Ning in 2010, three quarters of the price and footwear orders rose 11%. In addition, trends in the hands of the Chinese brand shoes KAPPA average of 370 yuan.
UBS Securities researcher Liangyu Chang said, "Nike cheap shoes on the expected impact of these brands the most obvious." He believes that when the domestic sports brand's marketing budget will be to determine the impact of this wave in their ability to hold on to an important factor. Some companies with limited marketing resources, is likely to be eliminated in this encounter.
However, Nike also has to enter the secondary and tertiary markets its own restrictions factors. Some domestic brand dealers, said, "is currently Deputy Anta, Li Ning and other brands of profit higher than the general agent of Nike to about 5 percentage points. For most small and medium-scale dealers, the same input, they would rather Agents more profitable domestic brands. "
Nike currently a distributor such as Belle, and do not necessarily have the market penetration to the second and third grade experience and strength.
It appears that Nike wants into China's secondary and tertiary markets, with the long-term need to take "second and third tier" of Anta, Pick grab the market, you need to do more than simple product launch.
Some industry vendors are also pointed out that if Nike can successfully penetrate the second and third tier cities, part of the brand image of domestic brands in general may be out of the market. In addition, the annual marketing budget of 3.5 billion -5 billion of medium and small brands in the country is unlikely with Nike, Li Ning, the nike air max 2010 companies compete. Despite the short term may hit hard, with a substantial marketing budget should be able to withstand the domestic brands, "reached the" low-end market, Nike.
Sunday, December 5, 2010
Nike and the influx of Takahashi UC (Undercover) jointly launched GYAKUSOU series at Fall of 2010
In the eyes of children, Superman and The Flash took a certain period of their childhood, two of their favorite cartoon characters in mind. Recently, wholesale air max 90 has a new product, the combination of Superman and The Flash cartoon image of the inspiration to design a new Nike shoes, which is the subject of shoes Superman and The Flash.
This shoe is Huarache TR Mid and Zoom air and other high-tech equipped with the Nike Zoom Huarache TR Mid combination of these two themes to create color and texture are distinctive shoes, regardless of shape or narrative are quite compelling.
And as with our trapeze, AW77 hoodie is multifaceted. If you only use it as an ordinary hoodie, you're wrong, and it's from a Nike youngest Nike Sportswear, may be it represents has a long history and brilliant achievements of the runners Heaven - Western Athletic Association (Athletics West), it is AW77. AW77 to the greatest degree of versatility to
meet you, weekdays exercise training arena of struggle and hard work, leisure outdoor activities dining shopping there ... ... it will be your all-powerful and good partners.
Flying the new Nike Sportswear AW77 Liu Xiang wore shirts with the Nike cap appeared Shanghai 993 stores, many fans of Liu Xiang and the Nike surrounded the scene. Distance and contact their idols, but also a big test of the latest 2010 AW77.
Liu Xiang in the day of the wholesale air max 24-7 event to share with everyone a lot of experience and his love, he, like people, like food, love to travel, love nature, love family. Liu Xiang more than a trapeze, not just sports stars and former world record holder, he has a multi-faceted character.
Nike (Nike) and the influx of Japanese famous brand Takahashi UC (Undercover) jointly launched Fall 2010 GYAKUSOU series, the Nike (Nike) and the Innovation and Technology
Thursday, December 2, 2010
Outdoors Nike sports shoes
Earlier, Nike had announced earlier this year GreenXchange (GX), which is a web-based marketplace, companies can cooperate in the market, share of intellectual property rights, which will bring new business models for sustainable development and innovation. nike air max 2009 is committed to research applications for the GX more than 400 patents, indicating that it believed the best way to promote sustainable innovation is to open innovation.
Marks & Spencer sustainability director Mike Barry has worked with Nike for many years in close cooperation on sustainability issues, he said: "As a company committed to developing sustainable business, we welcome this type of industry collaboration. Nike Design tool will help apparel companies and retailers design more sustainable products. We firmly believe that this sharing of knowledge can help us all accelerate the pace towards a sustainable future. "
In addition to other environmentally friendly clothing designer, Nike will also release its 2011 footwear design tools, materials, assessment tools and water assessment tool.
NIKE Foamposite this technology as early as the classic "wind" and "spray" of the era was known by everyone. The ACG played it to the outdoor shoes, this NIKE AIR MAX POSITE BAKIN BOOT posite to use a molding injection molding process such that polyurethane material has good toughness and supportive of pace protection can be greatly improved in terms of shoes processors can adapt to a variety of grinding the nike air max 2010 material and can successfully achieve the requirements of complex processes.
The introduction of the ACG outdoor boots in addition to great prominence posite technologies, other design is quite in place, such as full charge of the air sole and the ankle part of knitted carbon fiber material, the integration of these elements for the two-plus big outdoor boutique points. air sole addition of the greatly enhanced level of comfort, carbon fiber material to enhance the security package. If you have to find out the shoe one or two shortcomings, it is the shoes, the first overall permeability is rather poor, because it is a molding material, breathable upper device is not full, followed by the shoes on the feet of the pressure in relatively large, But only when the previous wear, run and then it would ease.
In addition to other environmentally friendly clothing designer, Nike will also release its 2011 footwear design tools, materials, assessment tools and water assessment tool.
NIKE Foamposite this technology as early as the classic "wind" and "spray" of the era was known by everyone. The ACG played it to the outdoor shoes, this NIKE AIR MAX POSITE BAKIN BOOT posite to use a molding injection molding process such that polyurethane material has good toughness and supportive of pace protection can be greatly improved in terms of shoes processors can adapt to a variety of grinding the nike air max 2010 material and can successfully achieve the requirements of complex processes.
The introduction of the ACG outdoor boots in addition to great prominence posite technologies, other design is quite in place, such as full charge of the air sole and the ankle part of knitted carbon fiber material, the integration of these elements for the two-plus big outdoor boutique points. air sole addition of the greatly enhanced level of comfort, carbon fiber material to enhance the security package. If you have to find out the shoe one or two shortcomings, it is the shoes, the first overall permeability is rather poor, because it is a molding material, breathable upper device is not full, followed by the shoes on the feet of the pressure in relatively large, But only when the previous wear, run and then it would ease.
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