Thursday, December 30, 2010

QingJiHui with Nike cooperation launched a public funding projects "love beyond"

Nike do anything before you consider our strengths, because we uphold the do anything, especially in corporate responsibility, particularly in such large-scale action, relying solely on one side, nike air max business or government, or NGO, are either do not do.

We each party to play to their strengths and play to their own resources to be able to reach everyone wants to achieve results. Speaking of Nike, a lot of people say it is sports, but when it comes to sports, a lot of people think Kobe is a big star, and Manchester United, Barcelona, and so such a big club, you said these are just a Nike sports competition advocacy, the But the real Nike, in particular our corporate responsibility, we in the advocacy and implementation of physical education in the people, especially disadvantaged youth development, sport can also can not be ignored.

Give a very small example, we in this project has been in China for many years before the flow of youth sports community projects, in this project, we focused on the characteristics of youth mobility, they face the difficulties of life in the city, we sports activities designed a very effective means of teaching experience, through changes in the form of physical activity, and child-centered change in the way of communication, so that these children experience the full experience of physical activity among basketball, learning to trust each other , learning to collaborate, communicate, communicate life skills that help them better face the future challenges.

In the affected areas, we see young people, schools are a serious blow to most of the children of trauma is not very deep, also took a hit, there are shadows. We feel that we should take Nike's strong Discount nike air max points, that is, concepts of exercise, the power to understand aspects of sports expertise to help these children, we and our international partners, and China's disaster relief project partners - China's poverty alleviation Foundation, in particular, to design a youth psychosocial programs, using sport as a means to help these kids out of the shadows.

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