Nike launched low-primarily family HYPERFUSE shoes

Nike announced its November 30 deadline until the second quarter of fiscal 2011 results. Second quarter earnings per share growth of 24%, net income increased 10%, Nike brand sales remained nike air max 24-7 strong, benefiting from the clean inventory position at the same time, better play to cost of sales, integrated overhead and administrative costs of leverage.

Forward orders, as of the end of the second quarter, NIKE brand athletic footwear and apparel orders for long-term plans from December 2010 -2011 in April delivery orders, the total amount of 7.7 billion, up 11% over the same period, minimize the impact of foreign exchange changes.

Second quarter revenues increased 10% to 4.8 billion.Gross profit margin increased 80 basis points to 45.3%.



In the second quarter, the company repurchased 350 million shares, amounting to approximately 280 million, four-seat corporate repurchase program as part of $ 5,000,000,000, which is in September 2008 the Board approved the plan. As the end of the second quarter, the company has bought 1,740 shares under this plan, the total amount of about 13 billion U.S. dollars.

Selling and administrative expenses increased by 9 percentage points, to 16 million, mainly due to management expenses increased by 14% to 10 billion U.S. dollars Other income $ 28,000,000.

Effective tax rate of 25%, compared with 23.6% a year earlier .Net income rose 22% to 457 million, diluted earnings per share increased 24% to $ 0.94, the reaction net income increased diluted weighted average common shares reduced by about 1% of the float.

Nike's stock to 2.3 billion, compared with November 2009 increased by 8% During this period short-term investments of cash and 48 billion U.S. dollars, increased 19% year over year, mainly due to higher net income.

This is a very orderly fashion shoes, Nike Sportswear designed to bring new female readers feel, has expired materials to build a new magazine for the environmental movement shoes, three were nike air max  Flash Macro Premium, Nike Blazer Mid Premium and Nike Air Rift Premium, all have been special treatment to ensure durability and enhance the use of normal shoes with the same degree of water resistance, forthcoming in 2011 January 1 listing.