the story of the Ray Ban Sunglasses brand

At the same time, it began the global fashion industry recruiting quality brands studied under a number of classic brands such as Yves Saint Laurent, the French have become the Gucci Group. In 1997, Gucci bought the 23-year cooperation Swiss watch factory Severin Montres, which clocks complete control of their business. In 1998, Gucci for good strategic wholesale Armani Sunglasses vision, business management and financial operations, business news was the European Union as a "European Company of the Year." In 1999, Gucci Mayfair and retailers formed a strategic alliance to make their transition from a single brand of super multi-brand fashion kingdom, and become Italy's largest fashion groups. Today, Gucci stores around the world, covering clothing, leather goods, jewelry and perfume and other kinds of products are sought after by the global fashion.

The last century, the Italian Gucci Gucci Europe and lived in London, Paris, monasteries, his clothes on the local fashion taste gradual experience. Back to Florence in 1921, he opened a specialized high-end luggage accessories and equestrian supplies store, selling the best local craftsmen from the exquisite leather goods, and apply a Gucci (GUCCI) logo.

In Rome in 1938 opened the first store. After World War II, due to lack of raw materials, Gucci in 1947 designed to replace bamboo handle leather bag, this design is still a classic. To 50 years, from the red, green and red striped horse girth was used as Gucci accessories decorative pattern, became another sign of the brand design. Gucci 1953, Gucci's death in Europe, the New York branch opened, it marked the Gucci began to attack the global market. 60 years, with Gucci, London, Paris and Palm Beach, Florida, the establishment of branches, which represents the fashion and taste the most important Italian brands in the world market foothold.

To the late 60s, "GG" officially became the Gucci brand identity. In 1970, Gucci's global expansion point to the Far East, Hong Kong and Tokyo, with its stores, respectively. In 1990, the American Tom Ford joined Gucci as the company's women's creative director. His arrival indicates the beginning of revolutionary change Gucci. In 1994, Tom Ford, Gucci Group, was appointed creative director of all products, the following year in March, he launched it's reputation soared in the silk shirt, velvet, mohair wholesale GUCCI Sunglasses coat and pants, create a collection of modern, sexy and glamorous in a a new image. Tom Ford, Gucci drastic reorganization will change this traditional brand new modern endorsement by, the Gucci fashion a representative of the young family. European and American luxury brands in the 90's a wave of restructuring, re-define their own Gucci in the position in the fashion industry is doing is undoubtedly the most successful. Since 1994, Gucci has been the world's most influential fashion super heavyweight.