youth market of nike

Nike hired "notorious" commercials Barkley, Charles Barkley in basketball circles, "Boxer" nickname, act violently fighting hard, hot temper, often outrageous act. Nike did not hide to cover them, it created a TV commercial film, the protagonist is Kongwu vicious Buckley, beat opponents in the game, pulling rotten boards ... ... sports fans to see the film will have the same feeling: a Buck Altruism is the case. So between Nike air max 24-7 and consumers have good communication, this communication time and again resonate with consumers to strengthen continuously, 'and eventually become the Nike and its brand loyal customers who "partner" and "confidant" and even each other one, without distinction, while the rapid rise of the Nike brand, center stage, naturally makes sense.

Nike ads in the female market is imaginative, endless charm. Nike Reebok late into the female than the market, partly because of Nike Air technology revolution that its advertising theme for the men, and if at the time, in turn attract women, then men's market is bound to undermine the growth momentum. Nike has been corrected in time management was in California for some of the promotions, the company that the activities go beyond the company's intent. Company managers do not want to harm themselves as a technologically advanced, the courage to create the first of the sporting goods company's good reputation and become a feminine fashion products company.

When the Nike men in the youth market and a firm foothold on the market after the female market instead focused on attacking firepower. Creative program planner, Ms. Janet, and Charlotte used two methods to self-understanding of the situation and the inner world of women, to women and women of the "dialogue" as the primary means of communication. Advertising works with contrasting black and white images, the background is highlighted above the intertwined with one word "no", ad text, full of affection, meaningful, but filled with a soft tone, touching care and hope:

In your life, some people always think you can not do this or can not do that. In your life, someone always says you're not good enough is not robust enough talent, not their height and weight you not said physical not and will not make a difference. They always say you can not, your life, thousands of times they will quickly and firmly say you can not, unless you prove your line.

Advertising is available on the women's favorite lifestyle magazine. Unlike the ad text is a sporting goods sales demands, more like a female heart confession, advertising reflects the true character of Nike ads: communication, rather than stimulation. This hugely successful ad, ads published, the company switchboard room phone ringing constantly, and many customers call to talk to women, said: "Nike ad changed my life ... ..." "I only buy from now on resistance grams, because you understand me. "These results are also reflected in sales performance, sales growth in the Nike women quickly put the male market. 80 women in the market late Reebok Nike weaker than the situation fundamentally changed. The results show that, in this market, the reference rate of the Nike brand and reputation over Reebok.

Nike in just two or three decades, a small shoe by a simple dominant company's growth for the industry, from the little-known today renowned the world over (well-known in the United States almost 100%), Nike marketing attributed to the hardwork spread.

Nike Start the expansion of global retail marketing plan

According to "Los Angeles Times" reported that the world's largest sporting goods maker Nike Group (Nike) has launched a plan to expand the global retail market, opening the world within the next five years, 250-300 new stores.

The expansion plans include some time ago to open the Citadel Outlets in Los Angeles. This is Nike air max 24-7 's first in California 15 factories Guide. The company currently has 155 factories in America Guide.

According to a statement released by Nike introduced Nike's expansion plans included in the factory outlet malls in the Guide and Nike Town stores, and sales are usually in the high-end shopping malls to see the new and proprietary section.

Nike's Guide General North American plants, said Jeff Nichols, Citadel Outlets in the U.S. this year, Nike opened one of five Nike factories Guide. Guide the other four plants are located in Alabama, Washington, Northern California and Utah.

Nichols said: "Nike's global plan is to open in the next five years, hundreds of new stores, but we plan to open five annually in the U.S. factories Guide."

He said, Citadel's first Nike store has two floors of the factory direct sales stores.

Nichols said: "The Los Angeles factory direct sales stores and other shops is the biggest difference compared to the whole floor space is left to the women's and youth sportswear. Our factory direct sales stores to open in the two-story H & M next door, this location gives us a unique opportunity has never really owned a two-storey shops. "

Consumer Guide in the Nike factory, or buy Nike shoes Air Jordan series. Guide the plant from other retail stores sold the previous quarter delivery to discount merchandise. Guide stocking factory is casual wear, running wear, training equipment, sports equipment, football and basketball.

Now, the Nike Town store sales is to update the models of shoes and clothing. Nike consumers in New York City studio for the selection of shops --- NIKEiD shoes select custom colors and materials.

Nike retail sales as part of efforts to increase, the company recently renovated its Niketown in London, its size increased to about 3780 square meters, and an increase in a NIKEiD studio. A total of nike air max shoes 4 floors of the City of London Nike Nike Nike one of the largest city.

Nichols said, Citadel is also very large discount stores in the area, with a total area of about 1586 square nike air max meters, more than Nike stores average about 900 square meters of area is much greater.

Whether the pro-environment materials will lead to increased costs

However, choice of materials, there are many problems, for example, use a cotton (24490, -1095.00, -4.28%) or polyester is more environmentally friendly?

The choice of raw materials, leather raw materials is no substitute for shoe-making business, Jeffrey Swartz bluntly, this part of the "not good enough." Such as his feet wearing a pair of Nike EK2.0, he said, Nike shoes leather is already the highest standards, and produced in China, but still not environmentally friendly.

Nike is the LWG (Leather Working Group) a member of this organization as well as Clarks, New Balance, Nike and other brands. Jeffrey Swartz told reporters: Nike's leather suppliers require all accepted by the LWG of third-party testing. The assessment results will directly affect their choice of suppliers.

Meanwhile, the signing of any manufacturer of Nike, they will measure their carbon emissions in order to urge them to reduce their own energy use.

To coordinate the whole industrial chain, Nike, said third-party associations helpful in this regard. Such as the outdoor sports industry (OIA) Eco Working Group responsible for the environment in the industrial chain coordinate to solve the problem.

Meanwhile, Nike, and also the ecological environment of the Working Group OIA exchange information to better understand the environmental performance of supply chain intermediaries index. They can also systematically track the supplier in the climate, chemicals and environmental impacts of waste products.

Of course, in conjunction with other brands is also the industry is currently seeking problem-solving methods.

"I do not like Nike, Adidas group of people sit down together and come to the meeting", Jeffrey Swartz said with a smile: "I think they do not like Nike, however, we must promote the solution of this problem, because the environment will directly affect our business. "

Purpose is still the market

"You're probably wondering why the CEO had started suddenly care about the environment?" Jeffrey Swartz, said: "It's simple, Nike sells outdoor products, not the mountains and forests, my business there will be no."

Jeffrey Swartz told reporters: "and Nike, and many other brand competition, we want to give consumers a more reasonable air max shoes choice. So that consumers know what the factory, they should know whether the use of environmentally friendly materials manufacturer, is using the new energy, each How many days and consumption of raw materials. "

"I can honestly tell you: most important to every CEO or business profits, but not a CEO will ignore the demands of consumers," Jeffrey Swartz told reporters: "Profit or the environment? Lies in the hands of consumers."

In the past, China has always been an important production base for Nike, the official website of publicly available data, a large number of footwear and clothing produced in South China.

To have had the "pollution transfer" of the suspect, Jeffrey Swartz told reporters: "This past, American companies came to China, the transfer of pollution to here. But those air max shoes days are gone, and in China, environmental protection the policy has been increased to the height that you can no longer do business. "

Which had previously been publicly reported for the supplier of Shanghai rich leather Nike Co., Jeffrey Swartz, said the response "has been resolved."

Obviously, Nike on "green" emphasis, is that China is their next "big market."

Jeffrey Swartz said, we all think cotton is more environmentally friendly, because when the polyester in the manufacture of chemical compounds may be used. But cotton clothing in the entire life cycle, but it needs more air max shoes water and detergent containing harmful chemicals.

My nike shoes,my personality Pursuit

Nike and Adidas, as concerned about the combination of sports and fashion products. On the one hand Nike mining talent from the fashion industry, on the one hand to start such enterprises mergers and acquisitions, senior brand casual shoes COLEHAAN, hockey and other brand-name BAUER has joined the Nike camp.

Just because the Chinese sports brand Nike, Adidas, cast aside the altar, give up the tremendous brand products, nike air max 24-7 premium and "worried" when the SLVR series of Adidas's products have been stationed in Beijing three years Adidas Global Brand Tuen center. Pricing SLVR series about ordinary Adidas three times the price, and the previously mentioned Y-3 Adidas Series price is more than ten times the normal movement of products.

This is followed by the Chinese people's spending power continues to increase, now that China has already surpass the U.S. as the world's second largest consumer of luxury goods. LV, Chanel, etc. have been sinking to the second and third tier Chinese cities.

Managing director of Adidas Greater China, Dubai Rui once admitted that prices on the Adidas brand will bring harm and that this is a nike air max 90 "temporary sacrifice." However, what this be sacrificed? This is only true to the crown to the king who - Adidas Active sports products common "sink", exactly as the SLVR series, Y-3 series high-end products such as "up" get out of the way, leaving out of the market space. Clearly, first-tier cities in the future battlefield, sporting goods, domestic sports brand's main rival will not fade aura Adidas ordinary sports products, but SLVR, Y-3.

If the SLVR series, Y-3 series is a Chinese sports brand Adidas challenges facing back, then the Reebok brand in China is that it outflank a posterior Jones. January 2010, Adidas announced the Reebok brand co-pay and the Bao Sheng International design and production, while Reebok will be the future "to China as the air max nike center." After taking over at the Pou Sheng International, Reebok brand positioning has changed dramatically, and its price has dropped to the lowest 133 yuan, highly cost-effective, no doubt poses a direct threat to domestic brands.

Argentine footwear production Double upgrades

Nike Argentina gradually become the most important in the world sports market. In Argentina, the product of this plant will perform the world's highest quality standards.

Recently, NIKE AIR BAKIN to build out a prototype Resembling LEB4 the ACG Bakin Posite Boot, although this pair of nike air max 2010 shoes appears everywhere with a rich basket of shoe style, but it is indeed a pair of ACG boots. Boots before a similar design concept was Foamposite Boot, while the air is obviously the end of the window to pay tribute to the AIR BAKIN, while the red "armor" was touted nowadays comes from the red 1 / 2 CENT, Cranberry color like a corporation Photo by moving the flame-like heart, tongue and put on the shoes, it is painted flame pattern. In general, this boot both a smart and domineering, like friends are now available in Osneaker futures.

Business News Agency on November 15 issued a Nike air max 24-7 Misiones in Argentina plan to build a factory, Nike factory may be in the $ 1,300,000 investment. In 2003-2009, the Argentine footwear production doubled. In 2010, footwear production is expected to more than 100 million pairs of the target. This may allow Argentina to become the world's largest footwear manufacturer in one of the 10.

Wholesale nike air max seems to prefer animal pattern, following the launch of the frog skin ZK6 Bryant and the famous football player C Luo custom Nike Mercurial Safari CR7 snow leopard, the leopard pattern again in a suite with on the pink section, said the rush to make thousands of eyeballs, nothing too much. Nike Sportswear has been designated shops in the market, interested friends to miss.

The nike sneakers are available in different sizes and colors

The nike sneakers are available in different sizes and colors. A spiked sneaker is used for track running. The sneakers are also available in different shapes depending on the foot types of the athlete. Nike sneakers have been holding the highest position in the market for years now. This is only possible due to the various strategies adopted by the company to stay at the top position. These strategies worked in favor of the company and now the position of the Nike sneakers is hard to be overtaken by other competitors. Nike is the company which produces a wide range of sports shoes. 

Perhaps those well-known basketball stars do not show in canvas sneakers. Still lots of them have contracts with manufacturers. Canvas shoes are chosen by those persons who appreciate being fashionable and feeling sporty. It’s in any case wonderful to wear such a pair of basketball sneakers! Nike air max wholesale first model is by now sold much more successfully than even Nike’s Air Jordan sneakers. They were previously made only in black, but now you may get any color you like. Nearly 30,000 pairs are bought each week. Nice results, taking into consideration the competition.

Nike has always been popular for making shoes that are available in a wide range of variety and colors. There are sufficient versions of Nike dunks in order to fulfill individual demands for style, color and comfort. Available in leather and canvas, these sneakers prove ideal for all kinds of sports. wholesale air max 24-7 has been prepared keeping basketball players in mind.Nike SB, on the other hand, was prepared for skateboarders exclusively. Skaters usually prefer basketball sneakers that offer comfort and low profile sole. Apart from this, Nike dunks SB are more attractive and ready to wear, even with the toughest skating conditions. The most sought after features of Nike dunks SB are the zoom air insole grouped with inflated tongue. These are the most desirable traits of a quality skate boarding shoe which can be flaunted by the Nike fans.

Golf shoes are very flexible, meaning that they respond to the wearer and this response is extremely important to the player. This is because only if your legs and feet move accordingly to the correct rhythm and tempo, the output would be precise and accurate. The base of the cheap nike air max would be very different from other type of shoes because they have to adapt with various types of ground, such as green grass, the roughs, the sand and the fairway.