Nike Start the expansion of global retail marketing plan

According to "Los Angeles Times" reported that the world's largest sporting goods maker Nike Group (Nike) has launched a plan to expand the global retail market, opening the world within the next five years, 250-300 new stores.

The expansion plans include some time ago to open the Citadel Outlets in Los Angeles. This is Nike air max 24-7 's first in California 15 factories Guide. The company currently has 155 factories in America Guide.

According to a statement released by Nike introduced Nike's expansion plans included in the factory outlet malls in the Guide and Nike Town stores, and sales are usually in the high-end shopping malls to see the new and proprietary section.

Nike's Guide General North American plants, said Jeff Nichols, Citadel Outlets in the U.S. this year, Nike opened one of five Nike factories Guide. Guide the other four plants are located in Alabama, Washington, Northern California and Utah.

Nichols said: "Nike's global plan is to open in the next five years, hundreds of new stores, but we plan to open five annually in the U.S. factories Guide."

He said, Citadel's first Nike store has two floors of the factory direct sales stores.

Nichols said: "The Los Angeles factory direct sales stores and other shops is the biggest difference compared to the whole floor space is left to the women's and youth sportswear. Our factory direct sales stores to open in the two-story H & M next door, this location gives us a unique opportunity has never really owned a two-storey shops. "

Consumer Guide in the Nike factory, or buy Nike shoes Air Jordan series. Guide the plant from other retail stores sold the previous quarter delivery to discount merchandise. Guide stocking factory is casual wear, running wear, training equipment, sports equipment, football and basketball.

Now, the Nike Town store sales is to update the models of shoes and clothing. Nike consumers in New York City studio for the selection of shops --- NIKEiD shoes select custom colors and materials.

Nike retail sales as part of efforts to increase, the company recently renovated its Niketown in London, its size increased to about 3780 square meters, and an increase in a NIKEiD studio. A total of nike air max shoes 4 floors of the City of London Nike Nike Nike one of the largest city.

Nichols said, Citadel is also very large discount stores in the area, with a total area of about 1586 square nike air max meters, more than Nike stores average about 900 square meters of area is much greater.