However, choice of materials, there are many problems, for example, use a cotton (24490, -1095.00, -4.28%) or polyester is more environmentally friendly?
The choice of raw materials, leather raw materials is no substitute for shoe-making business, Jeffrey Swartz bluntly, this part of the "not good enough." Such as his feet wearing a pair of Nike EK2.0, he said, Nike shoes leather is already the highest standards, and produced in China, but still not environmentally friendly.
Nike is the LWG (Leather Working Group) a member of this organization as well as Clarks, New Balance, Nike and other brands. Jeffrey Swartz told reporters: Nike's leather suppliers require all accepted by the LWG of third-party testing. The assessment results will directly affect their choice of suppliers.
Meanwhile, the signing of any manufacturer of Nike, they will measure their carbon emissions in order to urge them to reduce their own energy use.
To coordinate the whole industrial chain, Nike, said third-party associations helpful in this regard. Such as the outdoor sports industry (OIA) Eco Working Group responsible for the environment in the industrial chain coordinate to solve the problem.
Meanwhile, Nike, and also the ecological environment of the Working Group OIA exchange information to better understand the environmental performance of supply chain intermediaries index. They can also systematically track the supplier in the climate, chemicals and environmental impacts of waste products.
Of course, in conjunction with other brands is also the industry is currently seeking problem-solving methods.
"I do not like Nike, Adidas group of people sit down together and come to the meeting", Jeffrey Swartz said with a smile: "I think they do not like Nike, however, we must promote the solution of this problem, because the environment will directly affect our business. "
Purpose is still the market
"You're probably wondering why the CEO had started suddenly care about the environment?" Jeffrey Swartz, said: "It's simple, Nike sells outdoor products, not the mountains and forests, my business there will be no."
Jeffrey Swartz told reporters: "and Nike, and many other brand competition, we want to give consumers a more reasonable air max shoes choice. So that consumers know what the factory, they should know whether the use of environmentally friendly materials manufacturer, is using the new energy, each How many days and consumption of raw materials. "
"I can honestly tell you: most important to every CEO or business profits, but not a CEO will ignore the demands of consumers," Jeffrey Swartz told reporters: "Profit or the environment? Lies in the hands of consumers."
In the past, China has always been an important production base for Nike, the official website of publicly available data, a large number of footwear and clothing produced in South China.
To have had the "pollution transfer" of the suspect, Jeffrey Swartz told reporters: "This past, American companies came to China, the transfer of pollution to here. But those air max shoes days are gone, and in China, environmental protection the policy has been increased to the height that you can no longer do business. "
Which had previously been publicly reported for the supplier of Shanghai rich leather Nike Co., Jeffrey Swartz, said the response "has been resolved."
Obviously, Nike on "green" emphasis, is that China is their next "big market."
The choice of raw materials, leather raw materials is no substitute for shoe-making business, Jeffrey Swartz bluntly, this part of the "not good enough." Such as his feet wearing a pair of Nike EK2.0, he said, Nike shoes leather is already the highest standards, and produced in China, but still not environmentally friendly.
Nike is the LWG (Leather Working Group) a member of this organization as well as Clarks, New Balance, Nike and other brands. Jeffrey Swartz told reporters: Nike's leather suppliers require all accepted by the LWG of third-party testing. The assessment results will directly affect their choice of suppliers.
Meanwhile, the signing of any manufacturer of Nike, they will measure their carbon emissions in order to urge them to reduce their own energy use.
To coordinate the whole industrial chain, Nike, said third-party associations helpful in this regard. Such as the outdoor sports industry (OIA) Eco Working Group responsible for the environment in the industrial chain coordinate to solve the problem.
Meanwhile, Nike, and also the ecological environment of the Working Group OIA exchange information to better understand the environmental performance of supply chain intermediaries index. They can also systematically track the supplier in the climate, chemicals and environmental impacts of waste products.
Of course, in conjunction with other brands is also the industry is currently seeking problem-solving methods.
"I do not like Nike, Adidas group of people sit down together and come to the meeting", Jeffrey Swartz said with a smile: "I think they do not like Nike, however, we must promote the solution of this problem, because the environment will directly affect our business. "
Purpose is still the market
"You're probably wondering why the CEO had started suddenly care about the environment?" Jeffrey Swartz, said: "It's simple, Nike sells outdoor products, not the mountains and forests, my business there will be no."
Jeffrey Swartz told reporters: "and Nike, and many other brand competition, we want to give consumers a more reasonable air max shoes choice. So that consumers know what the factory, they should know whether the use of environmentally friendly materials manufacturer, is using the new energy, each How many days and consumption of raw materials. "
"I can honestly tell you: most important to every CEO or business profits, but not a CEO will ignore the demands of consumers," Jeffrey Swartz told reporters: "Profit or the environment? Lies in the hands of consumers."
In the past, China has always been an important production base for Nike, the official website of publicly available data, a large number of footwear and clothing produced in South China.
To have had the "pollution transfer" of the suspect, Jeffrey Swartz told reporters: "This past, American companies came to China, the transfer of pollution to here. But those air max shoes days are gone, and in China, environmental protection the policy has been increased to the height that you can no longer do business. "
Which had previously been publicly reported for the supplier of Shanghai rich leather Nike Co., Jeffrey Swartz, said the response "has been resolved."
Obviously, Nike on "green" emphasis, is that China is their next "big market."
Jeffrey Swartz said, we all think cotton is more environmentally friendly, because when the polyester in the manufacture of chemical compounds may be used. But cotton clothing in the entire life cycle, but it needs more air max shoes water and detergent containing harmful chemicals.
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