My nike shoes,my personality Pursuit

Nike and Adidas, as concerned about the combination of sports and fashion products. On the one hand Nike mining talent from the fashion industry, on the one hand to start such enterprises mergers and acquisitions, senior brand casual shoes COLEHAAN, hockey and other brand-name BAUER has joined the Nike camp.

Just because the Chinese sports brand Nike, Adidas, cast aside the altar, give up the tremendous brand products, nike air max 24-7 premium and "worried" when the SLVR series of Adidas's products have been stationed in Beijing three years Adidas Global Brand Tuen center. Pricing SLVR series about ordinary Adidas three times the price, and the previously mentioned Y-3 Adidas Series price is more than ten times the normal movement of products.

This is followed by the Chinese people's spending power continues to increase, now that China has already surpass the U.S. as the world's second largest consumer of luxury goods. LV, Chanel, etc. have been sinking to the second and third tier Chinese cities.

Managing director of Adidas Greater China, Dubai Rui once admitted that prices on the Adidas brand will bring harm and that this is a nike air max 90 "temporary sacrifice." However, what this be sacrificed? This is only true to the crown to the king who - Adidas Active sports products common "sink", exactly as the SLVR series, Y-3 series high-end products such as "up" get out of the way, leaving out of the market space. Clearly, first-tier cities in the future battlefield, sporting goods, domestic sports brand's main rival will not fade aura Adidas ordinary sports products, but SLVR, Y-3.

If the SLVR series, Y-3 series is a Chinese sports brand Adidas challenges facing back, then the Reebok brand in China is that it outflank a posterior Jones. January 2010, Adidas announced the Reebok brand co-pay and the Bao Sheng International design and production, while Reebok will be the future "to China as the air max nike center." After taking over at the Pou Sheng International, Reebok brand positioning has changed dramatically, and its price has dropped to the lowest 133 yuan, highly cost-effective, no doubt poses a direct threat to domestic brands.